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Creative Design

The design process by taking into account aspects of function, aesthetics, and various other aspects with data sources obtained from research, thinking, brainstorming, as well as from pre-existing designs. Our experience for 34 years, has given us TECHNOLOGY that is able to maximize the comfort, safety and strength of an Alloy Wheel

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Proven export quality ...

Our wheels have passed various standardization tests in various countries (ex : Germany, Japan, America, Europe, Middle East, Scandinavia, Egypt, Sweden). This proves that the quality of our wheels has been recognized internationally ...

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Portfolio

What we have created

Company Overview

 

PT. Prima Alloy Steel Universal, Tbk (“the Company” or “PRAS”) is a leading aluminum alloy wheels in Indonesia, which derives its success from focusing on the aftermarket export business. THE COMPANY WAS ESTABLISHED ON 20 FEBRUARY 1984 and is located at Jl. Muncul 1, Gedangan, Sidoarjo, East Java. PRAS operates on a 60,000 sqm manufacturing facility with an approximately 950 employees and is able TO PRODUCE 3.000.000,- PIECES of high quality wheels annually.

PRAS manufactures a range of sizes of alloy wheels from diameter size of 13 inch up to 24 inches with various finishing variants, of which 95% are exported to Germany, Scandinavia, Japan, Australia and America.


Standard Quality and Certificate

• Quality Management System Confirmation by certificate TUV - Germany

• TQC - Auditing by TUV - German Certificate

• JWL Certification - Japan

• SFI Certification - USA

• ISO 9001 - Indonesia

• Titling Casting and Flow Forming Casting

Benefit Import Wheel from Indonesia

• European customer will pay 0% import duty and Tax for import Aluminum Wheels from Indonesia (because using GSP FORM A Facility)

• Mold workshop capacity 40 mold/month

• Lead time making mold 45 days

• TUV office available in Jakarta - Indonesia

Company Market Performance

• Market 100% export since year 1984

• Majority supply winter season program to Scandinavia, German and Japan on the right time schedule

• Our customers are big players in SCANDINAVIA, JAPAN, GERMAN AND MICKEY THOMSON (COOPER TYRE AMERICA), NOKIANA TYRE WHEELS DIVISION

Strong Market Presence and Market Leadership

The Company is one of the largest producer of alloy wheels in Indonesia with an installed capacity of 3 million wheels per annum.



Reward & Certification

During 34 years of operation, the Company has received multiple awards and certifications. This was clear evidence that the Company has recognized the achievements and the quality of its products.



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